It seems as if YMCMB has been building a team, versatile, balance and prepped for every situation. , They have stars, icons, veterans, they seem to have a little something for everyone.
As always on every team there is always one young cat that is endorsed by the Superstar that is yet to get their shine. As Jay-Z used to say of Memphis Bleek, one hit away. For Young Money, that artist is Tyga.
After a 4-year between albums, a relative eternity in the music world, people know of Tyga but are still waiting for him to solidify a spot in their hearts and minds. His first album was lack luster, and the single “Coconut Juice” received mixed luke warm reception. A slew of mix tapes most noticeably Fan of Fan with Chris Brown, garnered a slight buzz, but garnered no major attention or set up any great anticipation. Two consecutive years in BET’s Hip Hop Awards show cyphers, fail to leave a lasting impression of what Tyga could do. With the Sophomore album often being the proving ground, make or break album for artist who haven’t popped, and stumbling block for artist who came out hot, Tyga has a lot to prove with his back against the wall. Tyga steps to the proving grounds with Careless World: Rise of the Last King.
With the full Power and blessing of the Young Money machine behind him the album has a slew of features, both in house and a who’s who of who is hot in hip-hop right now. The Lead single “Rack City” is pretty misleading as the rest of the album is not very club like at all, maybe with the exception of Faded f/ Lil Wayne. And to be honest I’m not sure if there is another single that will get wide spread appeal. The album contains a few solid album cuts, but a large majority of the firepower and stellar verses come from the feature artist. Check “Kings and Queens” f/ Wale, and Nas and Let it Show f/ J.Cole
For many, this will be a first true introduction to Tyga, and I feel it’ll be a slightly disappointing. Tyga still has room for growth and development, he may need to work on his craft a lil more before the masses are ready to receive him.
Lyrically, Careless World is very simple, not unintelligent, but it could use more time, work, creativity, and intricacy. The average poet, writer and rapper are going to feel like they can match or beat it, and the average fan of lyrics is not going to be very impressed. Even people that don’t really listen to lyrics wont be very impressed. He’s not one dimensional subject range wise, but he may want to dig a little deeper. To often Tyga is outshined by the feature artist, the feature artist are carrying the songs. The production could be better, he may need to spend time searching for a producer that can help him tailor a sound because he has yet to find a sound or type of music that fits his style and is signature to him, so that when it starts you know it’s a Tyga album. He has versatility, and is able to make different types of songs, but because its not fine tuned yet it sounds kind of all over the place, or simply just a song about something else, rather than versatile. Entertainment wise, there are a few nice cuts, but nothing stellar or classic. It maybe an album that has to grow on you, but it doesn’t jump out and grab your attention right away, and for most people it will lack replay value. What ever that it factor, or the intangibles are that put an album over the hump, are missing. I rate the album a 2-½ stars out of 6.
Slin-K
@slin_k_polymath on Twitter
Slin-K
@slin_k_polymath on Twitter
