Monday, July 8, 2013

Jay-Z - Magna Carta Holy Grail













We all thought the Kanye would be the most controversial album of the year, until Jay-Z dropped what quickly became the most anticipated album of the summer and the most controversial.
If I have to start it off, I expected better, I fell victim to the Jay-Z hype machine again, because they sold the sizzle not the steak

I expected better production, and song making.  Considering the high caliber producers we saw on the Commercials, Timbaland, Rick Rubin, Swizz, and Pharrell all in the same room. I expected firepower. Each one of them has produced some of his greatest work. But the beats didn’t stand up to that quality, none of the beats elicited a response from me that caught my attention immediately, made my head nod or ugly up my face. Lyrically it’s good, its been a while since Jay has put this much effort into verses but, Jay is trying to prove he's deep, but he can't rap deep. Him trying to rap like Commons Sense doesn't make common sense. It sounds very forced and contrived to me

Lyrically its crazy, some of it. Flows wise Ill pass, content is serious, some of the coded language is impressive, there are plenty of hidden meanings, double/ triple metaphors but the whole package is a yawn.  I didn't get excited about the lyrics. I didn’t feel the need to constantly rewind or feel mind blown.  I was expecting one of his best albums, and that’s my fault as an album reviewer I’m supposed to go in neutral.

In all honesty, this album makes me feel as if Jay-Z has gotten to comfortable, he’s no longer growing as an artist or challenging his self, he’s no longer inventing or reinventing. He’s changing the game but no longer as an artist, as a business man only. The album will change the way music is marketed. But as a listener, I feel insulted, as if he feels he doesn’t have to work for my money anymore, he can put out anything, people will buy it and radio will find something to play just because its him.  This is hip hop, it’s suppose to be the package of dope beats and dope rhymes, not one or the other.

To put it in perspective, I don’t even think this album is better than Blue Print 2 or Dynasty. Its better than Kingdom Come and Blue Print 3, but not in the category of Reasonable Doubt, Blue Print, Streets is Watching or Black Album.... I don't even think it’s the best album out right now. Neither do I believe it contends for album of the year. I think its his most responsible album, his most intelligent album, most adult album, but its not one of his best. It falls way below the hype and expectation, to the middle of the pack.  It’s way better than Kingdom Come, Blue Print 3 and better than Watch the Throne.  But it falls way short of Reasonable Doubt, Blue Print or Black Album. I don’t even like better than Blue Print 2, or the Hard Knock Life album and I’m not that big a fan of either of those.

As far as releases expect anything, “Tom Ford” is simple and dumbed down enough for todays club scene.  Its hard to pick a best song, they’re all about the same, I’d probably pick  Nickels and Dimes


For the man that stated, “I'm leading the league in at least six statistical categories right now, Best flow, Most consistent, Realest stories, Most charisma, I set the most trends…” it’s a very average outing, but its genius because he’s got everyone talking about it, and he got Samsung to pay for it, Genius.  I think he was trying to prove a point that he’s matured and can do more responsible tracks, but at heart I still think he’s the slick hustler from earlier album, and that mentality has made him super rich. I think he should be what he is and stop running from his self, because the honesty in his albums is still there, but the soul is not.  Ill give the Magna Cart Holy Grail album a strong 3 out of 6 stars. 

@slin_k_polymath