Simple rules:
Here’s the Top-9 new singles officially sent to Urban-based radio formats, that are either beginning to chart right now or expected to chart soon. In exchange, you can have & listen to them, and personally comment below, stating if you would *Bump It* or *Dump It* for each record and why... [Strong Bump, Weak Bump, Weak Dump, or Strong Dump]
[Strong Bump] = Unquestionable Smash Hit. Extremely rewind-worthy and one of the better records out currently. Next to no flaws to pick out, that you'll be supporting/playing daily. Something you predict will be a Top-15 Hit or higher.
[Weak Bump] = A Good Moderate Hit. Quality & above-average; has more positives than negatives. Might need to grow on you/others, but could catch on. Not a clear smash hit, but something you'd genuinely want people to check out, so you’ll be supporting/playing it occasionally. Something you predict will be a Top-50 hit.
[Weak Dump] = Sup-Par Record. Not bad, but definitely missing the mark somewhere. More negatives than positives. Listenable, as you might like some parts but not the whole composition. You don’t hate it and could understand its buzz, but you know you won’t be supporting/playing it much. Something you predict that won’t be on airwaves very long or have much replay value.
[Strong Dump] = Complete Trash. A record you absolutely hate and has next to no positives at all. Garbage, and a waste of your time; that you’d want to warn people away from. Something
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01-"LEAVE THE DOOR OPEN" (Bruno Mars & Anderson. Paak w/ Silk Sonic),
Debuting #25 on Pop;
Debuting #28 on Rhythmic/Club;
Debuting #12 on Adult/R&B;
Shipped to Urban 03/09/21;
via AFTERMATH/ATLANTIC.
[beginning w/ 3,419 + 1,186 + 1,007 + 243 Daily US Spins]. – It’s super throw back, has a lounge sound about it. It’s grown folk Saturday night brown liquor music. I like it, it’s smooth, mature and it’s slow dance music. I expect this song to do well across multiple platforms, because it has been getting a lot of attention and the rollout has been serious with them introducing the song on just about every radio show, dropping a video, and performing at the Grammy’s. I expect it’ll chart 1-10 on Adult R&B, 15-25 range on Rhythmic /Club,15-25 on Urban, and in the 15-25 range on Pop – Strong Bump
02-"TRACK STAR" (Mooski),
Debuting #40 on Urban;
Debuting #47 on Rhythmic/Club;
via WEALTHY 4 LIFE/CAPITOL.
[beginning w/ 866 + 331 Daily US Spins]. – This song has a strong familiarity to it, I’ve long ago heard it, but it’s being reintroduced on social media and I feel like I’ve heard it on a commercial or two also. It’s a mid-tempo trap-n-b song. I’m not a fan of the whole song, but it has it’s alluring parts. It’s one of those songs I don’t know why it works, it just does. It’s kind of strip down, it’s simple, but it’s relatable, and the highs are enough to make you want to hear it again. I expect to hear it percolate on radio because it’s the type of song that you can play at any part of the day and it may have just enough magic to become a guilty pleasure. I expect it’ll chart in the 20-30 range on urban and 25-35 range on Rhythmic / Club – Weak Bump
03-"ROLLS ROYCE UMBRELLA" (Clever f/ Chris Brown),
Debuting #39 on Rhythmic/Club;
Shipped to Urban 03/02/21;
via GRADE-A/RCA/REPUBLIC.
[beginning w/ 828 + 102 Daily US Spins]. It’s an ok song, good enough to get radio play; but it lacks originality, seems a bit contrived, and overdone. For example, I personally think that Chris Brown is only on the song to lend his celebrity to it and give it a chance at being popular. The song could stand on it’s own. It’s deep club bass and a lot of vocal effects, but it doesn’t stand out it sounds like a bunch of other trap n b cats, 10 other people could have easily made this song. I expect it to get radio play, but I’m not sure how long it’ll stay in rotation or in people's memory. I can see it charting in the 20-30 range on rhythmic/ club, and potentially 35-45 on urban. – Weak Dump
04-"FEELS" (Tory Lanez f/ Chris Brown),
Debuting #44 on Urban;
Shipped to Rhythmic/Club 02/27/21;
via ONE UMBRELLA/CREATE MUSIC GROUP INC.
[beginning w/ 609 + 67 Daily US Spins]. – It’s one of those slow thumping songs that’s just before mid-tempo that you could fit in a late-night set, on a late-night ride, or you could play in the club and it would still fit the mood. It sounds like mid-2000’s song. It’s ok but it doesn’t wow me or necessarily make me want to hear it again. I expect better from two seasoned vets. It could play on the radio but I don’t it’ll get a lot of play given the state of radio right now. I can see it charting in the 35-45 range on urban for a short amount of time, I think it probably should be shipped to Adult R&B because the majority of people that grew up listening to them would hear it and it’s a shorter hurdle to get over. – Weak Bump
05-"STILL TRAPPIN" (Lil Durk f/ King Von),
Debuting #47 on Urban;
Shipped to Rhythmic/Club 03/09/21;
via ALAMO/GEFFEN/INTERSCOPE.
[beginning w/ 547 + 46 Daily US Spins]. – Both the beat and the lyrics are super simple and predictable. I think it lacks creativity and imagination. It’s a stereotypical trap; dark, street, braggadocious but not a high level of skill lyrically and a very simple delivery. I wouldn’t be shocked to hear it on the radio, but I'd be shocked to hear it frequently. I think it’ll chart in the 35-45 range on urban – Weak Dump
06-"OPP STOPPA" (YBN Nahmir f/ 21 Savage),
Debuting #49 on Urban;
Debuting #44 on Rhythmic/Club;
via ART@WAR/ATLANTIC.
[beginning w/ 508 + 482 Daily US Spins]. – I hate the beat. The piano notes are out of key for one, secondly they kind of clash with the rest of the song. The beat lacks creativity and needs work. Lyrically it’s not great, but the playful delivery of the hook is enough to make most people listen and attempt to sing along or at least figure out what he’s actually saying. It doesn’t quite sound like a radio single but I expect to get a little bit of radio and probably chart in the 35-45 range on both Urban and Rhythmic/ Club. – Weak Dump
07-"IT COULD BE YOU" (JayQ The Legend),
Debuting #49 on Pop;
Shipped to Urban + Adult/R&B 02/24/21;
via BREAKOUT MUSIC ENT.
[beginning w/ 386 + 61 + 56 Daily US Spins]. – It sounds like a badly produced reggae track. Like instead of using live instruments he made a reggae pattern on a beat machine but then didn’t feel it in. I'm not feeling it, it sounds incomplete. I’m shocked this is even getting play in pop. I expect it’ll chart in the 40-50 range in Pop. – Strong Dump
08-"MYSTERY LADY" (Masego f/ Don Toliver),
Debuting #28 on Adult/R&B;
Shipped to Urban 03/10/21;
via EQT/CAPITOL.
[beginning w/ 270 + 74 Daily US Spins]. – This one is kind of tough, it grows on you as the song goes. The production is airy and mystical, the delivery of the singing is playful and kind of reminiscent of “ My Favorite Things”. I like the understated progression and movement of the song. I love the sharpness of the guitar in the back. Because of how intricate it is, I don’t see it as an Urban record. I believe older audiences will give it a chance and I can see it charting Adult/ R&B in the 20-30 range – Weak Bump
09-"CLOUDS" (NF),
Shipped to Rhythmic/Club + Urban 02/25/21;
via NF REAL MUSIC.
[beginning w/ 128 + 63 Daily US Spins]. – I like the song, I just don’t think it’s a radio single in today's music game. It’s dramatic and cinematic both on the production and lyrical delivery reminiscent of early Eminem. I like it but I don’t think it’ll get much radio play nor will it chart. – Weak Bump
