Bump it or Dump it

Strong Bump – A hit. I really like it. Rewind worthy

Weak Bump – It’s listenable. Something You have to be in the mood to listen to. Not Bad

Weak Dump – Don’t really like it. Might like parts of it but not the whole composition. Could grow on you. Underwhelming

Strong Dump – Get rid of it. Absolutely don’t like it. Garbage. Hate It

"BUTTERFLY EFFECT" (Travis Scott),

Currently #45 on Rhythmic/Club formats;

+ Debuting #47 on Urban formats;

via Epic Records [469 + 493 Daily US Spins]. – Perfect for the radio and club scene, it’s  mixable. It’s simple, repetitive, and it’s full of bass. It’s kind of catchy, and easy enough to sing a long to. I expect this one to climb pretty rapidly, but I’d be shocked if it becomes a nationwide hit. But it’s perfect for bumping out of your car stereo.  Weak Bump

"ATTENTION" (Charlie Puth),

Currently #37 on Rhythmic/Club formats;

via Atlantic [671 Daily US Spins]. – I can see it getting a few spins in clubs that play top 40 or open format. I'm not sure it makes the crossover into urban radio or clubs, however, it does have a little groove to it so for eclectic people it may have some appeal. Weak Bump

"FETISH" (Selena Gomez f/ Gucci Mane),

Currently #48 on Pop formats;

+ Shipped to Urban formats on 7/24/17;

via Interscope [611 Daily US Spins]. -  The style in which it's sung, the beat, the addition of Gucci Mane are what makes this bankable for urban radio; however, it’s very underwhelming. However it’s very mixable, it may find it’s way into some urban clubs.  Weak Bump

"WHAT YOU LIKE"

(24Hrs f/ Chris Brown & Ty Dolla $ign),

Debuting #46 on Urban formats;

via Private Club/Commission [522 Daily US Spins]. – Has a strong production that jumps through the speakers. This should be all over the club and party scene. It works for radio, this might climb fast and high. – Strong Bump

"FOREPLAY" (Jalen Santoy),

Debuting #49 on Urban formats;

via Ventwood/EMPIRE Dist. [405 Daily US Spins].  – I’ve never heard of this cat, but I like the style. I'd be interested to hear more from him. I hope this gets plenty spins. The production is strong and completely different from everything else out right now. It's extremely jazzy and attention grabbing and the saxophone Is addicting. His lyrics and flow are on point. This is kind of adult hip hop, it’s a break from the usual party and bullshit. He should find an audience with Jay Cole, Big Sean, Logic, and Kendric fans. I wouldn’t mind hearing this remixed also. Strong Bump

"SUMMER BODY" (The-Dream f/ Fabolous),

Shipped to Urban formats on 7/22/17;

via RocNation/Republic [beginning w/ 199 Daily US Spins]. – This has the potential to be a monster. I can easily see it taking over radio and club scenes. And if they put a decent video out it could grab video scenes. The production is strong, the bass thumps hard, and it has the head nod factor. And it’s an easy listen, hardly listened to the words but got caught off in the beat. The beat is flexible, I can easily see this being played at a Carribean club also. The only problem is it’s seasonal. This should have been dropped at the beginning of Summer to maximize the catch. Strong Bump

"CAN'T LIVE WITHOUT YOUR LOVE" (Jesse Campbell),

Debuting #35 on Adult Contemp. formats;

via Capitol [118 Daily US Spins]. – This should do well with older, jazz and smooth jazz crowds. I can easily see this it at the top of R&B sets right before the DJ slows it down to get into the late night love segments. Has a nice groove to it.  Weak Bump

"HAMMER TIME" (Lecrae f/ 1K Phew),

Shipped to Urban formats + Rhythmic/Club formats 7/22/17;

via Reach/Columbia [beginning w/ 106 Daily US Spins].  – I’m a little caught off guard with Lecrae doing a trap sound, but it may be brilliant. It’s extremely mixable and blends in perfectly with what’s on the radio. It’s everything that defines trap; simple, rhythmic, and repetitive.  This may shoot up pretty quick, and you might hear this in the club. Weak Bump

"MOVIN' AROUND" (CyHi The Prynce f/ Schoolboy Q),

Shipped to Urban formats + Rhythmic/Club formats 7/11/17;

via GOOD Music/Sony [beginning w/ 74 Daily US Spins]. – I can see why this one is struggling. The production is not all that good, the trap style delivery doesn’t compliment what CyHi does best. School Boy Q’s verse is pretty decent. They may want to look for a different single, as I don’t really see a spot for this to squeeze in.  Weak Dump

This is was a pretty good week of singles in my opinion.

If you want to download these for yourself click the link to get the play list, judge them for yourself and let me know rather you would bump or dump the new singles? Until Next peace. 

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