Strong Bump – A hit. I really like it. Rewind worthy
Weak Bump – It’s listenable. Something you have to be in the mood to listen to. Not Bad
Weak Dump – Don’t really like it. Might like parts of it but not the whole composition. Could grow on you. Underwhelming
Strong Dump – Get rid of it. Absolutely don’t like it. Garbage. Hate It
Simple rules:
As we do every week, I'll be giving you the Top-9 new singles officially sent to Urban-format radio stations, that are either beginning to chart right now or expected to chart soon. In exchange, you can have & listen to them, and personally comment below, stating if you would *Bump It* or *Dump It* for each record and why... [Strong Bump, Weak Bump, Weak Dump, or Strong Dump]
Debuting #37 on Pop formats;
+ Shipped to Urban formats & Rhythmic/Club formats 9/9/17;
via Syco/Epic [beginning w/ 1,107 + 194 Daily US Spins]. – The Old Rag Time style piano stands out, it’s a sound you don’t hear often. It’s extremely catchy. The feature works despite it being way outside of young thugs normal style. I can see it getting some crossover appeal. It’s exceptionally well produced and creative. – Strong Bump
"LOVE." (Kendrick Lamar f/ Zacari),
Debuting #46 on Rhythmic/Club formats;
Debuting #50 on Urban formats;
Shipping to Pop formats 9/21/17;
via TDE/Aftermath/Interscope
[beginning w/ 417 + 447 Daily US Spins]. – His superstardom might make this a hit, but other than it sounding different and stand out compared to what’s on the radio, it’s one of the weaker songs on the album. The beat gives me a headache and it’s way too much singing going on. The fact that its easy to sing along to might make it appealing in the club or to someone just driving around. It’s too simple for me, I prefer complex creative Kendrick, this sounds like a failed experiment to me. – Weak Bump
"TOO HOTTY" (Quality Control f/ Migos),
Currently #44 on Urban formats;
via Motown/Capitol [622 Daily US Spins]. – The beat is pretty decent, but the rest of the song is a pretty numbing experience. Been there done that, I've heard this flow, and subject matter from the Migos over and over again and the thrill is long gone, they are becoming a one trick pony that isn't interested in expanding or growing. We know they can do this, but what else? Due to the lack of an educated audience or an audience that demands more from their artist, this has just as good a shot as anything else to become a major hit because the hip-hop audience is not interested in expanding. – Weak Dump
"HE LIKE THAT" (Fifth Harmony),
Debuting #50 on Pop formats;
Shipped to Urban formats + Rhythmic/Club formats 9/16/17;
via Syco/Epic [beginning w/ 450 + 94 Daily US Spins]. – No! Just NO! It sounds like a parody of pop song taking parts of hip-hop slang and mashing them together. – Strong Dump
"YOU ALREADY KNOW" (Fergie f/ Nicki Minaj),
Debuting #48 on Pop formats;
Shipped to Urban formats + Rhythmic/Club formats 9/4/17;
via Double Dutchess Music Prod/BMG
[beginning w/ 522 + 67 Daily US Spins]. – I'm not feeling this makeover of Fergie into a rapper. Even though the delivery and flow aren't bad, it just doesn’t sound authentic, it sounds contrived. I expect pop audiences to eat it up, I don’t know what to expect from urban audiences. I'll admit the intricacies of the production are on point, I expect to somebody to rework it and make it harder very soon and trim some of the unnecessary parts of the beat. The Nicki verse was underwhelming as well, her verse was not much better than Fergie's – Weak Dump
"SEE YOU AGAIN" (Tyler, The Creator f/ Kali Uchis),
Debuting #46 on Rhythmic/Club formats;
Shipped to Urban formats 9/4/17;
via Columbia [beginning w/ 423 + 94 Daily US Spins]. – I expect weirdness from Tyler, and this fits the bill. It sounds like 3 different songs pasted together and I don’t like either one of them. – Strong Dump
"DOIN' IT" (MoneyBagg Yo),
Shipped to Urban formats 9/14/17;
via N-Less/Interscope [beginning w/ 299 Daily US Spins]. – (Long Sigh) vocally sounds like Kevin Gates with way less skill. It sounds like everything else on the radio or being played in the club, nothing stands out about it. While it's mixable, it has no it factor, so it’ll probably get lost in the shuffle. It could hit or it could get ignored. – Strong Dump
"DEADWOOD" (Toni Braxton),
Debuting #30 on Adult Contemp./R&B formats;
+ Shipping to Urban formats 9/23/17;
via Def Jam [beginning w/ 249 Daily US Spins]. – It sounds like it should be the score to Western Movie, the cowboy sounding lead guitar and then the big dramatic expansion sounds real theatrical. This is as close to classic Toni Braxton as I’ve heard in a long time, this should play really well with her old fans. I expect to hear it on a movie or tv show, but I expect limited radio spins. I wouldn’t be shocked if this crossed over and we see her singing this at like a country music award show or something, it has that feel – Weak Bump
"UNO MAS" (N.O.R.E. f/ Pharrell),
Shipped to Urban formats 9/9/17;
via Militainment/Mass Appeal [beginning w/ 92 Daily US Spins]. - I wanted to like it, I feel like I should, but whatever it is, it's not doing it for me. It may get some club spins, I can’t imagine it on the radio. – Strong Dump
It ‘s a hit or miss week for new singles.
If you want to download these for yourself click the link, judge them for yourself and let me know rather you would bum or this week's new singles?
@slin_k_polymath on Twitter/ Instagram
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