Bump It or Dump It 50

Strong Bump – A hit. I really like it. Rewind worthy

Weak Bump – It’s listenable. Something you have to be in the mood to listen to. Not Bad

Weak Dump – Don’t really like it. Might like parts of it but not the whole composition. Could grow on you. Underwhelming

Strong Dump – Get rid of it. Absolutely don’t like it. Garbage. Hate It



Simple rules: 

As we do every week, I'll giving you the Top-9 new singles officially sent to Urban-format radio stations, that are either beginning to chart right now or expected to chart soon. In exchange, you can have & listen to them, and personally comment below, stating if you would *Bump It* or *Dump It* for each record and why... [Strong Bump, Weak Bump, Weak Dump, or Strong Dump] 

"FRIENDS" (Justin Bieber f/ BloodPop),

Debuting #35 on Pop formats;

+ shipped to Rhythmic/Club formats 8/21/17;

via GENPOP/Schoolboy Ent/Def Jam [1,690 Daily US Spins].  – The production is alright, the singing is alright, but it lacks it factor. It sounds contrived, it's perfect for radio and clubs, it's too safe. I feel like this has been done before. It’s not bubble gum pop but it's still extremely pop. Weak Dump 

"RELATIONSHIP" (Young Thug f/ Future),

Shipped to Urban formats 8/16/17;

via 300 Ent/Atlantic [beginning w/ 615 Daily US Spins]. – Blah, it’s the same old same over a different type of beat. It’s safe trap music essentially. I’m bored with the subject matter, the flow was predictable and the production was just so-so. I still expect it to get radio spins – Strong Dump 

"PLOT TWIST" (Marc E. Bassy f/ Kyle),

Debuting #49 on Urban formats;

via Republic [421 Daily US Spins]. – Other than the cursing which makes it not safe for pop radio, I’m not sure how this fits urban radio. It’s for all intents and purposes a pop record. It's too simple and stripped down. – Strong Dump 

"WHILE WE'RE YOUNG" (Jhene Aiko),

Shipped to Urban formats 8/17/17;

via ARTium/Def Jam [beginning w/ 281 Daily US Spins]. – Perfect end of the Summer Jam. Has a lazy summer day vibe. Has widespread potential, for young people it can make you day dream for older crowds it can make you reminisce, should consider shipping it to Adult Contemporary stations also. I can see this being a big hit in concert. I’m not sure what the potential is for clubs, but if they still slow it down and do some bumping and grinding this could get some spins. – Strong Bump 

"I WANT U" (Brian McKnight),

Currently #37 on Adult Contemp. formats;

via McKnight Music LLC/SONO [136 Daily US Spins]. – It’s classic sounding Brian Mcknight, but it doesn’t sound like a single or a hit. Sounds like a strong album cut. A song I expect to hear in movie and tv scenes in the near future. Weak Bump 

"BACK FOR MORE" (Justine Skye f/ Jeremih),

Shipped to Urban formats 8/21/17;

via Atlantic/Republic [beginning w/ 131 Daily US Spins].  – It doesn’t do it for me. It's missing the it factor. It's not a strong radio single, neither is it a club banger. It's not very memorable or stand out. – Strong Dump

"HONESTLY" (Boney James f/ Avery Sunshine),

Currently #39 on Adult Contemp. formats;

via Concord Jazz/Universal [116 Daily US Spins].  – Perfect for the older crowd. It’s Deeply soulful. Smooth jazz and jazz stations will definitely give it play; but with jazz stations drying up, this should seamlessly cross over into R&B if given the chance. – Strong Bump 

"INSECURE" (Jazmine Sullivan f/ Bryson Tiller),

Shipped to Urban formats + Adult Contemp. 8/23/17;

via RCA Records. [beginning w/ 24 Daily US Spins]. – It’s an interesting listen, the production is different and the delivery of the singing is borderline rapping. It sounds like a perfect soundtrack to the popular cable show Insecure; that alone will give it popularity. I expect to hear it on the show very soon.  – Weak Bump

"PATTY CAKE" (Kodak Black),

Shipping to Urban formats 8/25/17;

via Atlantic. – A decent beat, the drums don’t match the melody. It’s ruined by the wack lyrical content and flow. It’s a bunch of random unfocused bars – Strong Dump

If you want to download these for yourself click the link, judge them for yourself and let me know rather you would bum or this week's new singles?